Welcome to the 10th Ibero-American Rural Tourism Meeting 2025.

Cuba is more than sun and sand; it is rural experiences, agritourism, and nature.

In a world seeking new paths toward sustainability, rural tourism is emerging as a living, authentic, and transformative response. From this perspective, Cuba, a country of generous hospitality, lush landscapes, and ancestral peasant knowledge, is hosting the 10th Ibero-American Rural Tourism Meeting, an emblematic event that brings together diverse voices from the sector: from rural entrepreneurs to academic institutions, community organizations, and public and private entities committed to innovation, territorial equity, and sustainable development.

This tenth anniversary represents much more than a number. It represents the consolidation of a vibrant Ibero-American network, where shared experiences, collaborative models, and strategic alliances shape the future of a deeply rooted tourism. During this event, participants will have the opportunity to learn firsthand about Cuba's experience in agrotourism, rural tourism, nature tourism, and community tourism, discovering how these integrative approaches enhance product diversification that strategically complements the traditional sun and beach offering.

The 10th Meeting is also a space to rethink tourism from a local perspective, where success stories, the exchange of knowledge, and commitment become drivers of change. The event's agenda is designed to foster intersectoral dialogue, highlight good practices, facilitate cooperation agreements, and promote the appreciation of the natural and cultural heritage of our rural communities.

Thus, Cuba not only opens up its landscapes, but also its knowledge, its rural cuisine, its agroecological projects, and its network of rural stakeholders who, with creativity and passion, work daily for a more just and resilient tourism model. This Meeting is, therefore, an invitation to collectively build a tourism with identity, meaning, and belonging.

Welcome to this celebration of tourism with a rural soul and transformative commitment!